PurelySoft™
74 ItemsOur new PurelySoft™ collection features pyjamas, outfit sets and more made with silky, cloud-soft fabric that’s extra stretchy — for babies, toddlers and kids.
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PurelySoft™
The dream? Pajamas and more in fabric that's soft and silky as a feather, sustainably sourced and oh-so stretchy. The reality? PurelySoft™ essentials are our new fan favorites, especially for newborns. Light and airy, the fabric was made to wear year round, bringing them to the top of our baby shower gifts we love to give, too. The extra stretch makes them possible to wear longer than traditional snug fit pajamas and the hand feel couldn't be more luxurious. Some even say the price is unbelievable. More than just a dream.
making 'sleeping through the night' more than a dream
we know how many steps in a sleep routine: bath, lotion, books, lullabies ,sound machine, night light...that's when it all goes smoothly.PurelySoft styles are designed to give caregivers one less thing to worry about, at a price perfect for growing families.