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Soft & Silky
Soft & Silky

Newborn to kid, the story’s the same: dreamy-soft pJs.

Responsibly sourced
Responsibly sourced

With viscose fabric derived from sustainable resources.

Wonderfully stretchy
Wonderfully stretchy

For a snuggle-worthy fit that they’ll love a little longer.

PurelySoft 124 Items

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PurelySoft™

The dream? Pajamas and more in fabric that's soft and silky as a feather, sustainably sourced and oh-so stretchy. The reality? PurelySoft™ essentials are our new fan favorites, especially for newborns. Light and airy, the fabric was made to wear year round, bringing them to the top of our baby shower gifts we love to give, too. The extra stretch makes them possible to wear longer than traditional snug fit pajamas and the hand feel couldn't be more luxurious. Some even say the price is unbelievable. More than just a dream.