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The PurelySoft Collection
The PurelySoft Collection
making 'sleeping through the night' more than a dream making 'sleeping through the night' more than a dream

making 'sleeping through the night' more than a dream

As parents, we know the many steps in a sleep routine: bath, lotion, books, lullabies... and that's when it all goes smoothly. Made with sustainably-sourced fabric, PurelySoft essentials help kids stay comfy all night, giving parents peace of mind at bedtime.

Soft & Silky
Soft & Silky

Newborn to kid, the story’s the same: light, silky fabric that’s gentle on skin.

Responsibly sourced
Responsibly sourced

With viscose fabric derived from sustainable resources.

Wonderfully stretchy
Wonderfully stretchy

For a snuggle-worthy fit that they’ll love a little longer.

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PurelySoft™

The dream? Pajamas and more in fabric that's soft and silky as a feather, sustainably sourced and oh-so stretchy. The reality? PurelySoft™ essentials are our new fan favorites, especially for newborns. Light and airy, the fabric was made to wear year round, bringing them to the top of our baby shower gifts we love to give, too. The extra stretch makes them possible to wear longer than traditional snug fit pajamas and the hand feel couldn't be more luxurious. Some even say the price is unbelievable. More than just a dream.